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Boosting Your Personal Brand on Paper

January 20th, 2017

Showcase your personal brand during your job search! Let your potential employers know who you are and what you stand for using just a few words, and make sure your message resonates and lingers in their minds long after they’ve moved on to the next applicant in the pool. Here are a few simple branding moves that can help you stand out.

Calm formatting

Your formatting and visual choices can speak volumes about your candidacy. A well-presented resume can tell the world that you have an eye for design, you understand the visual aspects of sales and marketing, you understand and respect your reader, and you have the professionalism and experience to know which moves work and which ones don’t. Start by keeping your text and your lines relaxed on the page. Don’t use tiny font or crowd your statements together. Instead, summarize your statements so they say everything they need to say without taking up too much space.

A dash of color

Some employers print out resumes in black and white in order to pass them around, or they transmit them by fax, in which case your color decisions may not come through. But that’s okay; use color anyway. Keep your color palate limited to two, black and one other (or three at the most). Stay stylish and understated, and choose a color that reflects your personal statement. Keep in mind that reds suggest passion, blues represent a cool head, yellow implies a sunny disposition, green means creativity, orange means friendliness, and purple implies dignity.

Simple themes

Simple themes and statements are easier to remember, so if you had to simplify your entire resume and cover letter into one sentence, what might that sentence be? What about five words? What about one word? You don’t have to do anything specific with that word, necessarily, but you should know what it is. Take that single, simple word and build the rest of your brand around it.

Give yourself a hook.

Your target employers have clearly stated in the job post that the position requires a master’s degree in accounting. They also have a bilingual, multinational client base. This means they’ll hear from hundreds of candidates with a master’s degree. But how many of these candidates will also speak Spanish? If you can offer a valuable skill in addition to and apart from what your employers will find in the rest of the applicant pool, leverage that skill. Give it a prominent place in your profile.

Use strong branding to keep your resume and cover letter at the top of the list and at the forefront of your employer’s attention. For more on how to do this, contact the Connecticut job search experts at Merritt.

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