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Recruit Hard-to-Find Top Talent

May 11th, 2018

To find the very best talent available, especially for a hard-to-staff position, you’ll have to do more than just cast a net and hope for the best. Most of your competitors will follow a straightforward path; they’ll publish a job post in a high traffic area, collect applications, and interview the best candidates from this initial pool…but that’s not exactly going the extra mile. And if you expect candidates who will pull out all the stops for your company, you’ll need to pull out all the stops first in order to find and attract them. Set yourself apart from the competition by making these extra moves.

First, research.

Carpenters measure twice so they can cut once, and your recruiting efforts should follow the same pattern. Before you begin drafting your post, conduct some research on your target audience, and set your sights high. Don’t just approach all new university graduates in a tri-state radius; instead, target relevant programs and majors, and seek candidates with specific certifications and areas of experience. Your research will tell you which ones.

Second, shape your message.

Once you’ve identified the population you’d like to target in your recruiting efforts, determine the kinds of motivations that are likely to attract and inspire this population. Do your target candidates want to make a difference in the world? Are they interested in money? Are they curious, ambitious, and driven? What will make them choose you over anther employer?

Third, partner with a pro.

Turn to an experienced recruiting firm to help you pick up on subtle signals and moves that you might otherwise miss, the moves that could mean the difference between attracting the best candidates and driving them away. Experienced, industry-specific recruiters know exactly what your target employees are looking for, and they know how to ask the right questions, conduct appropriate screening, and negotiate with these candidates in order to bring them on board. If you aren’t working with a recruiter already, consider adding this extra element of support to your staffing strategy.

When you spot top candidates, don’t let them get away.

Playing hardball with excellent candidates can undermine an otherwise promising approach. Once you have their attention, ask plenty of questions so you can understand what they need and want from their careers. And then quell the impulse to nickel-and-dime them into the arms of your competitors. Over the long term, it’s wise to pay a little more for a top candidate who will come on board, commit, and stay. While you’re at it, let go of perfectionism. Instead of engaging in a year-long search for a candidate who offers everything, prioritize your requirements and set your sights on the candidate who can offer most—if not all—of what you need.

For more on how to recruit and hire like a seasoned expert, turn to the New Haven County staffing team at Merritt.

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