LinkedIn can be a valuable job search tool if you’re actively looking for work. And even if you’re currently employed, the site can make your profile and career stats available to recruiters in case a better opportunity comes along. So having any small bit of information posted on the site—even just a barebones description or a one-paragraph career summary—might be more advantageous than having nothing posted at all.
Or is it? There are a few common LinkedIn mistakes that can actually turn your profile into a net negative for your job search prospects. If you’re guilty of any of these, consider making some adjustments to your profile or removing it altogether.
Do you respond to every single post that appears in your feed, no matter how meaningless the post or how poorly thought-out the response? Remember, others can see both your posts and your responses, and the things you say (even casual, off-the-cuff remarks) will provide them with impressions that can hurt your reputation. Don’t make thoughtless remarks, don’t be rude, don’t be frivolous, and don’t share posts that are deeply personal. Save those for Facebook.
Starting your profile without completing it
It’s okay to present a lean, minimalist career summary or a short, straightforward, one-line description for each of your past positions. But there’s a difference between a barebones style and an incomplete profile. If you start creating a profile, finish it. Don’t leave half-finished sentences or unanswered questions.
Neglecting to respond
Of course you’ll get plenty of junk mail and meaningless alerts onLinkedIn, as with any other social media site. And of course you don’t have to personally respond to every message, every friend request, and every stranger’s eager attempt at self-promotion. But when you get a message that you care about, respond quickly. This will demonstrate that you do actually check the site on a regular basis and LinkedIn is a valid and reliable way to communicate with you.
If you disagree with another person’s post, theory, or opinion on LinkedIn, keep a cool head. Don’t start public wars on LinkedIn where your every word, including your witty retorts, can be read by potential employers. When it comes to career building and personal marketing, negativity is negative, plain and simple.
Never checking the site at all.
LinkedIn won’t do you any good if you never visit the site at all (as in, fewer than once every six months). If you don’t plan to check for alerts, accept new contact requests, respond to messages, or read posts and updates, take your profile down. You’ll only frustrate those who use the site to reach out to you.
For more on how to get the most out of LinkedIn during your job search, contact the Westchester County experts at Merritt.