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Is it Time to Rebrand Yourself?

September 22nd, 2017

Sometimes even the most popular and profitable brands need a reboot in order to stay fresh and hold their position as market frontrunners. If something isn’t broken, there’s usually no need to fix it, but even reliable classics need an update every few years so their storyline can stay consistant with the changing needs and priorities of their audience.

The same rule applies to job seeking employees. When you’re fresh out of college, bursting with ambition but short on practical experience, it’s okay to sell yourself based on your potential. As you get a little older and more immersed in your industry, it’s wise to reboot your profile so “potential” takes second place after the hard-earned lessons of experience. And as you enter the third phase of your career, it’s time to consider yet another update. If this describes your situation, keep a few job search and re-branding tips in mind.

Focus on Your Biggest Successes

Eagerness, a can-do attitude and a megawatt smile are worth more than gold for entry-level job seekers. And these qualities bring the rewards and honors that signal success. But gold stars for performance at the entry-level don’t shine as brightly for experienced workers, so at a certain point, it’s time to tuck these things away and replace them with more meaningful counterparts. The megawatt smile should give way to the thoughtful frown of someone who knows how to make hard leadership decisions, and cheerful eagerness should be replaced by the ability to say no, to speak honestly, to take a stand, to negotiate, and to embrace the mistakes of the past instead of hiding them.

Raise the Bar

At the entry-level, simply showing up on time can be praiseworthy. And after a few years of experience, easy wins and participation in successful team projects deserve top billing on a resume. But as you enter the second half of your career, make sure the top items featured on your profile reflect the rising expectations that come with age and experience. Don’t try to show off every detail of your career; instead, delete the easy victories and focus on the serious accomplishments that your younger competitors can’t claim.

Don’t Edit Out Your Past Careers

While it’s fine to edit out your early accomplishments and replace them more recent and impressive claims, don’t delete your previous careers. By the time we reach the latter part of our career, most of us have moved through several jobs and sometimes even completely different industries, so if you’re looking for an accounting job and you used to be in retail, share this fact, don’t hide it.

Your experience can work in your favor and can become a powerful selling point for potential employers, but only if you embrace it and show off your new brand strategically. For more information, turn to the career management experts at Merritt Staffing.

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