When it comes to attracting talented applicants, you have plenty of tools at your disposal and plenty of aces in your hand. You offer fair and competitive salary rates, your benefit package is attractive, your workplace is safe and clean, your brand is respected, and your turnover is low (if any of these things don’t apply to your company, now is the perfect time to make some changes). But as valuable as any of these other selling features may be, you also offer a terrific company culture. Here’s how to make the most of this important detail.
Know how to Describe Your Culture
A “terrific” company culture means different things to different people. When you look around your office, what do you see? Are your employees quiet and diligent? Are they noisy and extroverted? Do they compete or collaborate? Are they driven or laid back? Any of these descriptors can be presented in a positive light…Just make sure you know which ones can honestly be applied to your workplace.
Consider Your Target Applicant
What kinds of candidates would you like to attract? Are you looking for bold risk takers who speak up even when their ideas haven’t been carefully considered? Or do you prefer cautious rule-followers who respect an established hierarchy? Are you looking for driven loners who will stay till midnight? Or would rather hire relaxed team players who watch out for each other and leave at five to attend to well-rounded personal lives? Before you try to pitch your culture as a selling feature, recognize who you’re pitching it to…and respect the kinds of social elements these candidates might prefer.
Go to the Source
Screen-focused millennial candidates who are online 24-7 can best be reached though appropriate social media channels. Seasoned corporate leaders at the mid-career stage can be best reached through industry organizations and higher level networking events. Trusted experts in narrow fields can be reached through specialized channels, and broad workers with general talents can be reached through national job boards. Keep in mind that workers in all of these categories are attracted to companies that emphasize productivity and show clear respect for their employees.
Let your Pride Show
If there’s something about your company culture that makes you proud, don’t hide that feature… Show it off! If you go out of your way to take care of employees at each stage of their working lives, from cultivating new graduates to supporting those who are planning families or preparing for retirement, make this clear. If you encourage your workers to laugh and socialize with each other, make this known. If your teams are driven to win at all costs, brag about this to your candidates. If they like what they see, then they represent the right matches for you. If not, they’ll self-select.
For more on how to show off your company culture to attract candidates who share your values, consult with the staffing experts at Merritt.