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Is Your Elevator Pitch Costing You the Opportunity?

October 27th, 2017

Here’s a thought exercise that every job seeker should engage in on a regular basis throughout the search process: If you found yourself riding the elevator (or sharing a cab or subway ride) with a crucial networking contact or potential employer, would you know how to make use of that precious time? If you only had about 30 seconds to spend with someone in a position to move your career forward, would you know exactly what to say?

Those in the career management world refer to this 30-second burst of prepared words as an “elevator pitch”, and if your elevator pitch isn’t polished to perfection and ready at a moment’s notice, you may be missing out on opportunities to get ahead. Here are a few common pitch problems that might be affecting your chances.

Your pitch doesn’t exist.

If you can’t yet sum up your candidacy and your qualifications in less than a minute, start drafting your pitch today. Practice delivering it aloud at a speech pace that’s normal and comfortable for you. You’ll be glad you did. Even if you never find yourself riding a literal elevator, you can use your pitch to keep your interview conversations focused and on-message.

Your pitch is boring.

Keep your message exciting and relatable, and start by giving it a purpose and meaning that extend beyond your own career and your own hopes for yourself. Demonstrate how your credentials and your professional goals will benefit others outside of yourself, specifically the person you may be speaking to. Most listeners are more interested in themselves and their own company prospects than you and your personal past.

Tell a story.

Instead of structuring your pitch around a laundry list of reasons why your listener should hire you, shape your speech into a narrative. Give it a beginning, a middle and an end, and find a way to turn your listener (or their company) into the protagonist. If you’re the protagonist, make sure you come off as someone worth rooting for.

Use numbers.

Quantify your claims, accomplishments, and goals as well as you can. Adding numbers to the details of your story will make your pitch easier to put into perspective and easier to remember later on.

Leave room to land your plane.

Your pitch should not build and build and then abruptly cut off when the elevator doors open. Keep an eye on the time available and begin the process of wrapping up several seconds before the metaphorical buzzer.

For more on how to create a winning pitch that can win over a valuable contact in 60 seconds or less, turn to the New Haven County job search experts at Merritt.

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