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Job Seekers: Cut Through the Noise

February 24th, 2017

As you sift through job boards and personal contacts, reaching out to employers and sending out resume after resume, you’re confident that your credentials will speak for themselves. You’re great at what you do, and you have the track record to prove it. You also hold all (or most) of the necessary education and certification requirements that your target employers are looking for. They need a Masters in Education? You have it. Bachelors in Geology? Check. Fluent French speaker? Check. License to practice in the state of Indiana? Check.

But there’s just one problem: everyone else who applies for this job will also hold these credentials. So how can you set yourself apart? What can you do to stand out in a crowded field of dozens, or even hundreds, or qualified applicants? Here are a few distinguishing moves.

Lean on your connections.

Check Linkedin and Facebook, and the company’s personnel directory to find out if you have any contacts at all (even friends of friends) within the organization. Any name you can drop or testimonial you can request will instantly separate you from a crowd of faceless resumes. No matter how thin your connections may seem, use them. Don’t miss an opportunity.

Leverage your overlaps.

The company needs a BS in Accounting, and you have that. Great. But you might also notice that the company is opening new offices and expanding its consumer market in South America. And it just so happens that you speak fluent Portuguese. Could this help you land the job? Maybe. Should you mention this skill in your cover letter? Yes, absolutely. Some of the other applicants will have language skills. Most of them will have accounting skills. Very few will have both.

Use your formatting skills.

Your resume should have a visual layout and a calm, pleasing sense of design that allows your message to shine through. Keep your font size and line spacing relaxed, not tiny and crowded onto the page. Instead of packing in volumes of text, rewrite your phrases and sentences. Summarize your points elegantly you can say more while using fewer words.

Use color to your advantage.

Add a dash of color to your resume document by coloring your heading text, the outlines of your text boxes, or the separations between your lines. Choose a color that represents your brand and personality. If you feel passionate about your work, use red. If you’d like to seem cool and collected, use blue. If you’re going for a creative vibe, try green.

For more on how to give your resume a certain special flair that can help you stand out and get noticed, contact the job search experts at Merritt.

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