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Why Connections Are Increasingly Important to Your Job Search

July 19th, 2019

To find a great job, you’ll need all the classic job-search tools in your kit: a strong resume, a cover letter, an online profile that’s easy to find (on LinkedIn or your personal website), and at least three people who have enthusiastically agreed to serve as references if they’re called by your prospective employers. But you’ll also need something else, something that’s increasingly important in our digital age: personal connections.

Here are three reasons why you should develop your connections so you can leverage them when the time comes to move your career forward.

Connections indicate you’re part of a community.

If you’re connected to your potential employer’s social circle, professional circle, geographic area or past, then you’re a known quantity (even if the person doesn’t actually know you). This implies that you’re reliable, safe and have a strong personal motivation to work hard, do your best, and maintain your existing reputation as a good person. If you’ve appeared out of nowhere and have no context or community that can vouch for you, you bring a larger set of unknowns.

People like to help their friends.

To be clear, the “friend” in this scenario isn’t you; it’s the person standing between you and your employer. She’s calling in or returning a favor to someone else, and the bond between her and that person stand to be strengthened by your decision to ask for help or an introduction. The fact that you exist and need something (or can offer something) can bring two other people closer. Use this to your advantage!

If you have a connection, more info on you may be available.

A resume can only offer so much information about you. But a person making a personal introduction can offer far more. They can provide insight into your specific experiences, your competencies and your personality in ways no profile every really can.

Connections lead to more connections.

When we expand our web of connections, we help ourselves and widen our career opportunities, one strand at a time. This doesn’t just apply to you; it also applies to the boss who might hire you based on your shared personal contacts. A wise boss will apply this logic to their hiring decision and choose the candidate that can best help the person and the company advance.

For more on how to build up your network and make the best possible use of the connections you already have, turn to the career management team at Merritt!

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