Do Employers Really Read My Cover Letter?
April 19th, 2019Job applicants typically work hard to stay efficient with their time and energy. If you’re searching for work, you’re likely to choose actions and options that shorten the path to your goals and help you cover more ground using less fuel. And as you do so, you’re likely to find yourself asking a common question as you toil over every word of your cover letter: “Will anyone actually read this?”
To find an answer, we’ve turned to countless employers, including our clients, partners and professional contacts across multiple industries. Unsurprisingly, their answers differ. But most reposes fall into three distinct categories. The next time you ask yourself if your cover letter is worth the effort, consider your audience and try to determine which category they fall into.
Yes, we read (almost) every single letter.
Employers are likely to read letters carefully if they manage smaller firms, new startups, family-owned businesses, and tightly controlled companies (where the CEO or department head may be the one reading the resumes and making hiring decisions). With employers like these, don’t take a chance with your cover letter. That means no errors, poor wording or missed opportunities. Your strong cover letter may help you edge out a small pool of very tough competition, and it’s not uncommon to land an interview based on one passing remark or a throwaway statement you added to your letter at the last minute before sending. At some point down the road, these employers may let you know what aspect of your letter won them over.
We ask for them, but we don’t read them all.
Some employers request cover letters because they’re useful tiebreakers when the candidate pool has been narrowed to a small handful of excellent prospects. By the time the winner’s circle has been drawn, the front-runner with a brilliant, detailed letter will certainly win the interview over the one with a poorly written letter or a solitary resume. But most candidates won’t make it that far. If scanners don’t pick up the right resume keywords, your resume and letter may stagnate unread in a database somewhere.
Letters are our first (sometimes only) deciding factor.
Some employers don’t ask for cover letters … but some take cover letters only. These reviewers aren’t even interested in a resume; they just want you to tell them, point blank and in your own words, why you should have the job. If the job post makes it clear that your letter is important, don’t skip a single detail or cut a single corner. Your letter is your stage. Grab the spotlight and make the most of it.
For more on job search decisions that can help you find the fastest path to success, turn to the career experts at Merritt.